Throughout the course of various crises, communication from government agencies and key stakeholders is critical. Unfortunately, this communication has been upended many times in a variety of ways. To alleviate public fear, some organizations have fallen into the trap of downplaying the seriousness of a catastrophic event. In other cases, information posted on social media has been usurped by others and twisted into conspiracy theories or misinformation.
This webinar will explore some historical successes and failures of public communications. A theme will emerge in which targeted communications and partnerships with organizations and individuals, heretofore ignored as a legitimate podium for public information dissemination, are critical in achieving information goals.
Key takeaways will include the following:
- The importance of messaging for managing crises.
- Maintaining public trust through messaging.
- Examples of targeted campaigns with successful results.
- Engaging with social media influencers.
- Enhancing training for public information officers.